Our Mission

At Calibre Coaching Academy, we are committed to providing the highest quality education to fitness professionals. Our mission is to empower individuals to achieve their career goals through comprehensive training and ongoing support.

Our Story

Founded in 2021, Calibre Coaching Academy was established to fill a gap in the market for high-quality, accessible fitness education. Our founder, Martin Smith, brings years of experience and a passion for high quality coaching, which is reflected in our carefully crafted courses.

Our Team

The leaders behind the learning

Martin Smith

Head of performance

With over 20 years of experience in the fitness industry, Martin Smith is a seasoned professional in personal training and strength & conditioning. As the founder of Calibre Coaching and the Calibre Academy, Martin has dedicated his career to empowering individuals to achieve their fitness goals and mentoring the next generation of elite coaches.

Martin’s approach to fitness is rooted in evidence-based practice and a genuine passion for helping others succeed. He has developed and delivered comprehensive Strength & Conditioning courses from scratch, ensuring his students receive cutting-edge knowledge and practical skills to excel in the field. His partnership with Fitr has further amplified his reach, enabling him to provide free resources that help fitness professionals adopt high-quality hybrid coaching models.

Beyond fitness, Martin brings a creative edge to his work, thanks to his background in music production and DJing. Whether on the gym floor, in the classroom, or behind the decks, Martin’s energy, focus, and dedication shine through.

Yana Svitkova

Our Values

Excellence

Integrity

Innovation

Morality

Practical learning